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1. What is the name of the brand under the Ministry of Textiles programme that focuses on the traceability, certification, and branding of Indian cotton?
The Kasturi Cotton Bharat programme, launched by the Ministry of Textiles, is a pioneering initiative aimed at enhancing the traceability, certification, and branding of Indian cotton. Through the use of QR-based certification technology and blockchain software, the programme ensures complete traceability of Kasturi Cotton Bharat across the supply chain. The initiative is supported by a budget of Rs. 30 crore and involves collaboration between the Government of India, trade bodies, and industry stakeholders, promoting Indian cotton on both national and international platforms.