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1. Which bank launched the exclusive Primus credit card targeting high-net-worth individuals?
Axis Bank has launched the Primus credit card, designed as an ultra-premium offering for high-net-worth individuals. This exclusive card comes with a Rs 5 lakh joining fee and a Rs 3 lakh annual fee, providing benefits such as luxury hotel stays, private jet access, and a personal concierge service. Cardholders also earn EDGE miles, enjoy zero forex markup, and gain access to premium travel and lifestyle perks. The introduction of this card underscores Axis Bank's focus on catering to affluent customers with high-end financial products.